Inception

Inception VR ‘Tower of David’ Launch

Writen by: Ricky Rachman
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25/10/2017

Inception Invites Users to Step Into The Past with ‘Tower of David’ VR Experience

‘Tower of David’ interactive VR experience is available from today on the Inception app across VR platforms

Tel Aviv, Israel – October 25, 2017 – Inception, the next-generation immersive content network, recently funded by Bertelsmann’s RTL Group, today announced the release of ‘Tower of David’, a VR experience created together with the Tower of David Museum of the History of Jerusalem. Viewers will be transported from the present as they explore the medieval fortress with one of its previous residents. Join the Crusader knight tour guide as he brings you to locations around the Citadel, explains the history of surrounding landmarks using 3D models, and weaves his personal story into the narrative. The interactivity built into the experience allows users to explore

Launched in October of 2016, Inception has emerged as a leading provider of 360 and VR content.  The company works with reality owners, independent filmmakers, and brands to create and distribute entertainment media across genres including music, art, and culture. ‘Tower of David’ experience showcases some of Inception’s signature styles, merging footage shot on-site at the citadel with CGI and animation to bring the medieval site to life, and using interactivity to allow users to fully immerse themselves in the experience and to encourage exploration and engagement.

“We believe VR gives people a chance to visit places they’ve never been to and see things they may never get the chance to in real life,” said Benny Arbel, Inception CEO. “Our work with museums to bring art to life is one way of doing this. ‘Tower of David’ is another way that we are working to give people a chance to experience something they couldn’t anywhere else – combining the past with the present allows users to experience the centuries-old site like never before.”

“We are truly fortunate to have collaborated with Inception on this interactive and engaging, Tower of David experience,” said Devora Mason, Manager TOD Innovation Lab. “Inception VR are leaders in capturing the essence of the story and sharing it using high-end VR technology. The TOD Innovation Lab believes that technology is the key to telling the story, in order to engage, educate and impact visitors worldwide. The story of Jerusalem both past present and future all come together under one roof, in one courtyard and in one virtual center of the universe through the creation of this VR experience.”

ABOUT INCEPTION

Inception is fast becoming the leading 360 & VR destination of choice for premium content for millennials. Inception launched in October 2016, and has top apps for all leading platforms. Inception has produced notable art, music and lifestyle content, such as ‘Daydreaming with Stanley Kubrick’, and experiences from the world of Salvador Dali, music experiences with DJs Dimitri Vegas & Like Mike, and a steady content creation with publisher partners including Time Out and Pitchfork.

ABOUT TOWER OF DAVID

The Tower of David Museum is the museum of the history of Jerusalem and receives 400,000 visitors from Israel and abroad every year that come to learn about Jerusalem, see the impressive archeological garden, the exhibition halls, the panoramic views of the city, the “Kishle” built in 1834, the Herodian pools, the secret passages and the towers and the turrets of the Citadel.  The Tower of David Museum, with its diverse visitor population, makes it a perfect location for testing new technologies developed to enhance a visitor experience be that at a museum, heritage site or tourist center.  The Tower of David Innovation Lab’s vision is to connect the world of international digital development to the world of museum content and to find creative and contemporary ways to bridge the gap between the story of the past and the ultra-modern technological experience of the present and the future. The Lab aims to find new ways to bring stories to life, a challenge that every museum, historical, cultural and archeological site in Israel and around the world face today. With the lab’s focus on AR/VR and housed within an Ancient National heritage site, the ToD Innovation Lab is unique in the world, specializing in the integration, piloting and development of AR/VR solutions.


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