Tod Lab

The Holy City

The HoThe holy city1ly City is an interactive non-linear gamified virtual reality experience capturing the indescribable magnetism of Jerusalem, offering virtual visitors the ability to immerse themselves at the heart of one of the holiest places on the planet, in an undeniable spiritual experience that mirrors actual presence and memory.

Through cultivating understanding, this extremely powerful tool to eliciting empathy, supports multiculturalism and diversity initiatives, gives visitors a broader understanding of pluralism and a tool to explore our fundamental similarities, promoting comparable virtues in Jerusalem.

The Holy City hopes to restore the majesty of the unique multiculturalism that Jerusalem offers and give access to rituals and sites that few are exposed to. Through this cultural exposure the hope is that the visitor will see beyond the narrow strokes of racial, social prejudice and learn to appreciate every person regardless of his religion, gender or race.

Names of founders: Nimrod Shanit, Timur Musabay, Sean Thomas Evans, J.Lee Williams


“The Tower of David Innovation Lab reflects the uniqueness of Jerusalem at its best – a combination of the city’s ancient history together with a renaissance of innovation and creativity. We see this as a great opportunity to show the expertise that the Tower of David Museum has in all the various aspects of visitor experience in museums, tourist sites and those of national heritage and create innovative ways to enhance it”
Mr Ze’ev Elkin, Minister of Jerusalem and Heritage

Supported by the Jerusalem Development Authority