Tod Lab

ToD Innovation Lab: The Launch

October 17th, 16:30 – 20:00

The Tower of David Museum is proud to launch the ToD innovation Lab which specializes in the integration, piloting and development of tech solutions that support and enhance the visitor experience.

The ToD Innovation Lab launch event presents an evening that will feature a showcase of over 20 AR\VR companies and startups, TED-style talks, networking, music and presentations displayed throughout the museum galleries and courtyard.

16:00 VIP Reception (By invitation only)

16:30 Front doors open

16:30-18:30 AR/VR and Startup Marketplace throughout the galleries and courtyard of the Tower of David

18:30 Program on the Main Stage with

  • Lior Romanowsky CEO & Founder of Spartans AI: “Personalization of the AR\VR Experience”
  • Dan Balter, Vice President at StarTau: Tel Aviv University Entrepreneurship Center: “Smart Cities in Jerusalem: A Safer and Friendlier Visitor Experience”
  • Liron Zuckerman, Lead Creative Producer at Edge-MT: “Overcoming the Impediments of Widespread AR\VR Adoption”
  • Yishai Fraenkel, Intel VP in the Perceptual Computing Group (AR/VR), and soon to be assuming the role of Hebrew University’s CEO “Toast to the Success of the TOD Innovation Lab”

19:00-20:00 Screening Launch of the Virtually Israel VR production featuring the Tower of David Museum followed by

Live Show on the Main Stage – beer and refreshments


About the ToD innovation lab

The ToD innovation lab is an integral part of the Tower of David Museum, the museum of the city of Jerusalem. The lab specializes in the integration, piloting and development of tech solutions which support and enhance the visitor experience. The Citadel is located in the heart of the city of Jerusalem, and is the only innovation space in Israel that boasts a large international visitor base for testing and piloting the development of cultural, educational and tourism experiences via tech solutions.

The ToD Innovation Lab specializes in the integration, piloting and development of tech solutions which support and enhance the visitor experience in museums, visitor sites and cultural institutions. The ToD Innovation Lab believes that technology is the key to telling the story, in order to engage, educate and impact visitors worldwide.

Our lab offers a workspace, equipment and a real time beta site for startups and industry leaders, all supported and contained within the magnificent historical citadel. We at the ToD Innovation Lab believe that today it is technology that is the key to telling the story, which will engage, educate and impact visitors worldwide. The ToD Innovation Lab is supported by the Jerusalem Development Authority and offers collaboration and sponsorship opportunities for corporate, municipal, academic and philanthropic institutions and organizations.

Devora Mason is the Manager of the ToD Innovation Lab at the Tower of David Museum, where she is responsible for engaging and partnering with relevant corporations and startups, collaboration with the Jerusalem ecosystem, as well as managing the digital technology integration of startups (from concept/MVP to advanced stage) into the museum to enhance and impact the visitor experience. She has participated in many competitions, accelerators and corporate initiatives including 43North, Mass Challenge, IBM Alpha Zone, 8200 Alumni club, SXSW Pediatric pitch, Data Natives Tel Aviv, Edtech Israel, Cube, Fi-C3, Ramat-Gan Smart Cities, International Women’s Forum and more. Devora is an active writer and writes on her blog for “The Times of Israel” about social issues, politics, women’s issues and life in Jerusalem. She prides herself on being a single mom of five and on providing mentoring and support to startups and women in executive roles.

“The Tower of David Innovation Lab reflects the uniqueness of Jerusalem at its best – a combination of the city’s ancient history together with a renaissance of innovation and creativity. We see this as a great opportunity to show the expertise that the Tower of David Museum has in all the various aspects of visitor experience in museums, tourist sites and those of national heritage and create innovative ways to enhance it”
Mr Ze’ev Elkin, Minister of Jerusalem and Heritage

Supported by the Jerusalem Development Authority

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